Hermanas Unidas

De UC Berkeley

Hermanas Unidas provides undergraduate, graduate, and professional leadership opportunities
and resources for predominantly Chicanx/Latinx college students and alumni by participating
​in and organizing academic, community service, and social events and workshops.

    • created compelling social media content for multiple campus events, resulting in consistent attendance of 50+ members per event

    • Designed and implemented targeted marketing campaigns across Instagram and other platforms

    • Developed branding strategies that maintained organizational voice

    • Coordinated cross-promotion with partner organizations

    • Managed event promotion through multiple channels including social media, email marketing, and digital flyers

    • Created versatile logo variations for different use cases, including social media, merchandise, and official documents while maintaining brand consistency

    • Developed a comprehensive brand style guide incorporating organization colors, typography, and design elements that reflect the Latina student community

    • Designed custom graphics and visual assets for special events, cultural celebrations, and promotional materials that increased brand recognition

    • Collaborated with team members to ensure brand guidelines were effectively implemented across all marketing materials and social media content

Client
Hermanas Unidas De UC Berkeley

Year
02/01/2024 - Present

Digital Marketing assets created by me