Hermanas Unidas
De UC Berkeley
Hermanas Unidas provides undergraduate, graduate, and professional leadership opportunities
and resources for predominantly Chicanx/Latinx college students and alumni by participating
in and organizing academic, community service, and social events and workshops.
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created compelling social media content for multiple campus events, resulting in consistent attendance of 50+ members per event
Designed and implemented targeted marketing campaigns across Instagram and other platforms
Developed branding strategies that maintained organizational voice
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Coordinated cross-promotion with partner organizations
Managed event promotion through multiple channels including social media, email marketing, and digital flyers
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Created versatile logo variations for different use cases, including social media, merchandise, and official documents while maintaining brand consistency
Developed a comprehensive brand style guide incorporating organization colors, typography, and design elements that reflect the Latina student community
Designed custom graphics and visual assets for special events, cultural celebrations, and promotional materials that increased brand recognition
Collaborated with team members to ensure brand guidelines were effectively implemented across all marketing materials and social media content
Client
Hermanas Unidas De UC Berkeley
Year
02/01/2024 - Present
Digital Marketing assets created by me